Another Spectrum

Personal ramblings and rants of a somewhat twisted mind


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Quiet Shopping – the verdict.

The wife and I arrived at Countdown a few minutes after 2:30, and the difference was noticeable immediately. You enter the store through the fruit and vegetable section and there all the ceiling lights were off and the only illumination was that that came through the front windows and lights from the chiller cabinets around the perimeter of the section. Immediately, I was aware that there was no background music, and the checkouts were silent – no beeps at all. The chillers were still noisy and the noise of the refrigeration units in the nearby deli ahd specialty foods could still be clearly heard, but over all it wasn’t unpleasant.

Throughout the rest of the store, the strip lighting down the centre of each aisle had each alternate fluorescent tube switched off. It was still a little on the bright side for myself, but the wife found it most pleasant. One aisle had all the strip lighting turned off and the only illumination was from the adjacent aisles. This was perfect for me, but perhaps inadequate for some.

Unfortunately the warm pink/red illumination over the meat chillers seemed even more prominent with the lower level of lighting and it meant that I had to be extra careful where I directed my gaze when heading in their direction. As the meats take up half the rear of the store, if I was by myself, I would need to traverse the store in a series of loops instead of a simple up one aisle, down the next. Something like up aisle 6, down aisle 1, up aisle 7 down aisle 2, up aisle 8, down aisle 3 etc. However, I realise that in all probability, I’m the only person that’s affected by this type of lighting, and can’t expect Countdown to be aware of this condition.

On the whole I enjoyed the experience, and will make it a habit of shopping there at that time. I’m not sure if the checkout operators enjoyed it so much. The scanner beeps were so quiet, that they often had to check the till screen to be sure that an item had been scanned. The volume could have been turned up just a tad to make their work a little easier.

wheretobuy_logo5Congratulations Countdown. Your effort is most appreciated by this reviewer. You are now my favourite supermarket in Feilding!


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Quiet shopping

Sweet as! [Kiwi expression for “awesome!”]

Well, at least I hope so. Visiting the supermarket has seldom been pleasant for me. At worst it can be a migraine inducing and/or dissociative identity (autistic shutdown?) inducing experience that I would not wish on anyone.

In this town of Feilding, there are two supermarkets, and until recently New World was my Supermarket of choice. I avoided Countdown whenever possible, and it would take the considerable charms and persuasion, and occasional threats from the wife to get me to accompany her there. I never entered by myself.

However the world moves one whether one likes it or not.

New World moved to new bigger, brighter, but for me, most definitely not better premises. The acoustics are appalling, the lighting way too bright, and they’ve laid out the store in a similar manner to their opposition with the meat section along one wall at right angles to the isles.

I don’t know what it’s like in other parts of the world, but here, most supermarkets use warm red tone illumination to make meat products look more appealing. Unfortunately that lighting does trigger migraine attacks for me. And as it’s at the end of half the aisles in the store, I have to be very careful where I direct my view as I move along an aisle towards the rear of the store where the meat shelving is.

Why the “Sweet as!” at the beginning of this piece? Well, Countdown has just announced that as from this week all their supermarkets will have a quiet period each week specifically for folk with sensory issues: reduced lighting, reduced air conditioning, no background music, no public announcements (except in case of emergencies), the volume of the “beeps” generated by checkout scanners and registers will be reduced, no restocking of shelves unless absolutely necessary.

It’s only going to be for an hour each Wednesday between 2:30 PM and 3:30 PM but you can sure that I’ll be there. In fact I’m quite looking forward to it. I might even have some time to browse instead of the usual mad rush in and out.