I’ve heard it said that one can get learn much about a country by observing their ads. I’m sure something similar could be said about individuals by observing what types of ads they enjoy/prefer.
For no particular reason, I present below four of my favourite ads seen on NZ television over the last 25 years.
Toyota Bugger – 1990.
This is perhaps my favourite ad of all time simply because so little is said – essentially just one word repeated seven times over a period of 45 seconds.
Tip Top Togs Togs Undies – 2006
Personally I loathe budgie smugglers and would never wear them, but here in Aotearoa New Zealand they can be seen in all sorts of (inappropriate) places over the summer months.
Ghost Chips – 2011
It’s an unfortunate fact that NZ does not not do well in the drink driving stakes. Here’s one ad that chose not to use shock tactics to get the message across. The ad includes the words “I’ve been internalising a really complicated situation in my head” which has now developed a life of its own and can now be heard any time someone reveals they are having difficulty reaching a decision.
Instant kiwi – 1993
Instant Kiwi is a form of “Scratch-to-win” game of chance run by the Lotteries commission. During the 1990s their ads were based on the “can do” attitude theme. For me it was a toss up between the ad shown below and another of their ads depicting the catching of a trout by means of a Bungee jump.